Insights to How Digital Marketing makes Your Life Better
Everyone must’ve heard about the Internet? Of course, we have! It’s has grown to become one of our important lifelines now. There are a lot of things you could do over the internet like placing orders regarding various miscellaneous items. Have you ever wondered how you come to know about all these online sites or platforms? It is through Marketing, specifically digital marketing. In this blog, I am going to highlight and provide insights into how Digital Marketing makes your daily life better. This blog will also cover aspects related to how it helps in business growth.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Enter digital marketing — in other words, any form of marketing that exists online. To be more specific in a technical manner Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
How digital marketing can benefit the customers is, Digital marketing works on the concept of Artificial Intelligence, AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services. This way a company can improve its products and services if necessary, which will eventually result in the benefit of the customer as they will be receiving better products and services than they were before.
Digital marketing also uses Programmatic advertising. You must’ve had experienced this if you regularly use the internet, that if you have had searched about a product online or any information relating to it, a few days later, you see some advertisements popping on your screen when your surf the internet or sites. This is the concept of Programmatic advertising which means, using Artificial Intelligence to automate ad buying so you can target more specific audiences. Real-time bidding or auctions, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.
Chatbots are a new revolution to the Digital marketing industry: Chatbots are an AI-based technology that uses instant messaging to chat in real-time, day or night, with customers or site visitors. With 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020. Now, how do these chatbots help/benefit us? Several customers prefer interacting with chatbots as they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks. One example I can exhibit to you is of Uber. Uber uses chatbot technology to communicate with customers, making it easy for them to hire cars even on Facebook Messenger, from Slack or via Google Maps. Passengers can use the menu to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and even make payment. And not only uber but these chatbot technologies also benefit in several other fields of buying, selling and daily life.
Now coming to how Digital Marketing helps to grow your business. Suppose you are a small corporation/company and you are not able to compete with a large MNC or corporation, Digital marketing level the playing field for you, Digital marketing provides small or medium businesses the chance to compete and attract their share of targetted traffic. Small companies now have the resources to perform sales and marketing processes that were previously only available to large corporations. Hence, leveling the playing field.
Digital Marketing facilitates interaction with targetted audiences. Interacting and providing your customer with proper engagement points can give you an insight into what your targeted audience wants.
Digital Marketing provides a better ROI for your marketing investments: The key to success in digital marketing, however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates traffic, the faster you can realize your ROI.
Here I conclude how Digital Marketing sector plays a huge role in the betterment of people’s life, i.e both customers and businessmen. People are welcome to type down suggestions and comments related to the blog and also questions if they have any queries.